If you think you’ve been seeing more about East Carolina University in your local newspapers, you’re right.
In July of last year, we began a statewide advertising campaign that consisted of a series of full-page ads that appeared more than 100 times in nine of the state’s largest newspapers – from Asheville to Wilmington. The ads supported student recruitment, alumni relations and opinion leader engagement. Estimates are these ads received more than 21 million impressions.
During the 11 months the ads appeared, I heard from many who told me they didn’t know our university, our faculty and our students were doing so much great work. Here are some examples the ads highlighted:
If results matter, then our university’s accomplishments in these areas and so many others show ECU is a place of not only state but also national excellence. But newspaper ads go only so far. The greatest ambassadors for ECU’s message are you – our alumni, friends and supporters. So don’t wait for someone to ask about that university east of 95. Take the initiative of a Pirate and show what ECU is all about.
Cecil P. Staton, D. Phil.